Short answer: a website for a small business most often comes to €600–2,400 one-off in 2026, plus a small monthly fee for operation and maintenance. The price depends mainly on scope and on whether the site just needs to look good or also work (bookings, AI features).
Rough prices by type of website
The numbers below are based on public price lists of studios and agencies (2025–2026). Treat them as ranges, not an exact quote.
| Type of website | One-off | Monthly (operation) |
|---|---|---|
| Simple website (business card) | €400 – €800 | €8 – €16 |
| Multi-page company website | €1,000 – €2,400 | €12 – €32 |
| E-shop | from €1,600 | €20 – €80 |
| Website with AI features (chatbot, search) | from €1,200 | €40 – €80 |
| Custom system / SaaS | €2,400 and up | from €100 |
What drives the price most
- Scope — the number of pages and features. A business card is a different thing from an e-shop with a thousand products.
- Custom vs. template — a custom site costs more, but captures the brand better and is easier to work with.
- Content — if you don’t have texts and photos, add copywriting and photography.
- AI features — a chatbot, search or automatic publishing have a higher entry and monthly cost, because AI costs something. But it pays for itself in captured leads.
- Operation and maintenance — hosting, updates, small edits. That’s where the monthly fee hides.
Beware the “website for a few hundred”
A cheap template looks tempting, but it often catches up with you elsewhere: edits take forever, the site is slow, it’s invisible in search and doesn’t bring customers. A website is a tool that should earn — not the cheapest line on the invoice.
When it’s worth paying extra for AI
AI features make sense when:
- you’re losing leads out of hours (a chatbot catches them 24/7),
- you handle bookings by hand over phone and DM (a chatbot books for you),
- you have an e-shop where people can’t find a product via filters (AI search understands natural language).
What it costs with us
For full transparency — our prices:
- Website — from €600 one-off + €16/mo.
- Website + AI — from €1,200 one-off + €60/mo (website + AI chatbot with booking).
- System / SaaS — from €2,400 / custom + from €120/mo.
The price includes 2 revision rounds and we give a 6-month warranty on our code. Full pricing →