Thornyx: a website as wearable art
Thornyx is a brand of handmade pewter jewellery from Brno. Not ordinary jewellery, but wearable art — and the website had to say that before a visitor finished the first sentence. The main scene is held by a 3D metal logo that reacts to the mouse like liquid, over dark photography of the jewellery in context.
The brief
Build a website that conveys the craft and the aesthetic within two seconds. Not a classic e-shop — more of a dark gallery where the visitor moves from “what is this” to “I want this” and reaches out to the maker directly.
What we built
Tři skutečné části webu, tak jak dnes vypadají na thornyx.cz.
The collection as an exhibition catalogue
A grid of pieces with Roman numerals as dividers feels more like a lookbook than an e-shop. A click opens a detail with material and price — the gallery stays clean, the selling function doesn’t disappear.
- Filter by type: necklace, headpiece, earrings…
- Price and material shown right in the preview
- Detail opens on click, without leaving the gallery
“How is it made?”
A dedicated section between the collection and the personal part, reserved for a future workshop video. Once it’s filmed, it’ll give a visitor who already likes the pieces reassurance about the authenticity of the handmade work.
A personal story and a contact form
A personal first-person text signed “— Baru” gives the brand a human face. The contact form has a “piece that caught your eye” field and is protected against bots by Cloudflare, so the maker knows right away what the customer is after, with no spam in the inbox.
- Personal first-person text, signed “— Baru”
- “Piece that caught your eye” field in the form
- Bot protection via Cloudflare Turnstile
The approach
The whole site runs on one strong visual tone: deep black, liquid-chrome silver and a serif logo. The dark art direction isn’t effect for effect’s sake — it holds attention on the product and turns browsing into an experience.
See the live site
Thornyx is live — take a look at how it all works in motion.